Search Engine Marketing (SEM)
Some Content to Help Your SEM Needs
SEM stands for Search Engine Marketing. It is the ability to pay search engines into showing your ads to a wider audience and, if it’s done right, it can place your brand at the top of the Search Page.
How to Utilize Click Through Rate (CTR) on Google AdWords
Click-Through Rate (CTR) is a metric used by advertisers to determine how many clicks are being driven to a landing page. Mathematically, it takes the clicks divided by the impressions to ultimately give you a percentage. Learn about how CTR can be utilized and optimized within you current campaign.